Monday, February 15, 2016

Where to Next with BlaBlaCar?

CARRICK Anne-Marie, ZEMSKY Peter
©2016 INSEAD Case Study
Get the case from INSEAD Case Publishing

The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.