Tuesday, March 1, 2016

2016 Case Awards, Case Centre

·  Outstanding Contribution to the Case Method
See www.thecasecentre.org/PierreChandon  , including a recent video interview with Pierre Chandon.

·  Overall Case Award
L'Oréal in China: Marketing Strategies for Turning around Chinese Luxury Cosmetic Brand Yue Sai
by Haiyang Yang, Johns Hopkins Carey Business School, and Pierre Chandon, INSEAD
See www.thecasecentre.org/LOrealinChina 

Associate Professors William Maddux and Roderick Swaab win the Human Resource Management/Organisational Behaviour category award for
Ricardo Semler: A Revolutionary Model of Leadership,
co-authored with Elin Williams, INSEAD, and Betania Tanure, BTA/PUCMG.
See www.thecasecentre.org/RicardoSemler