Friday, April 8, 2016

The Marvel Way: Restoring a Blue Ocean

KIM W. Chan, MAUBORGNE Renee, OLENICK Michael
©2016 INSEAD Case Study
Get the case from INSEAD Case Publishing

In 1998, Marvel, the celebrated comic book company founded in 1939, exited a protracted, contested bankruptcy. Cash was so tight that it had trouble making payroll. A decade later the business was acquired by Disney for $4.2 billion. The case shows how Marvel pivoted from a red to a blue ocean.