Friday, April 8, 2016

Jebsen and Jessen SEA: Dealing with the Unkindest Cut

PADMANABHAN V. (Paddy), WEE Jean
©2016 INSEAD Case Study
Get the case from INSEAD Case Publishing

The case describes the problem faced by Jebsen & Jessen, South East Asia (J&J SEA), when a long-time supplier from Europe decides to take back the distribution rights for the region and distribute their products directly to their customers. J&J therefore needs to look for other suppliers of forklift trucks. It can either revert to potential European clients or move with the times and leverage on cheaper Chinese suppliers coming into the market.