Friday, September 30, 2011

PANT Indira, COSTANTINI James, PANT Narayan
Olam International
© 2011 INSEAD Case Study

The case tracks Singapore-based Olam's development, from exporting cotton products from Nigeria mainly to India in 1989 to becoming a leading global agribusiness supply chain manager in 2010, spanning 20 agricultural products, 60 countries and over 10,000 customers. It ends by considering the acquisition of plantations and farms.

Pedagogical Objectives:  The case considers the development of a corporate strategy through growth and diversification vertically along the value chain and horizontally across related product lines, first organic and then by M and A. Building on this, the case raises the challenge of M and A that substantially extends the scope.