Tuesday, March 6, 2012

CAMPOS FILHO Luiz Alberto, CASANOVA Lourdes, VEROL Marc
Weg (parts A & B)
© 2012 INSEAD Case Study
Also available: Teaching Note

The case analyses Weg's internationalization strategy and its knowledge management process following a series of acquisitions in 2010 and 2011. The company, which started out in the electric motor segment in Brazil and then aggressively internationalized, faces new challenges in industrial and commercial automation, uninterrupted power supply systems and wind power. A pressing issue is whether to maintain the existing process for acquiring and disseminating knowledge in the face of Weg’s increasingly global scope and in the new segments where it now operates. Case A presents a brief profile of the electric motor industry, Weg’s competitors and its internationalization strategy, while Case B focuses on knowledge management, a key success factor of internationalization.

Pedagogical Objectives: The case provides a unique perspective on the following issues: 1) Evaluation of an internationalization strategy . 2) Weg's model for building a global company. 3) How to survive and expand internationally in times of crisis. 4) Acquisition and management of knowledge as a key success factor of internationalization.