Tuesday, August 28, 2012

de VERICOURT Francis, MUNIGOWDA Manjunath
Solairedirect: The Quest for Solar Energy
©2012 INSEAD Case Study

Solairedirect was founded in 2006 when France introduced feed-in tariffs for solar photovoltaic installations. Three years later, the company had a strong presence in the large-scale solar power plant market and offered a unique service package to residents. In 2010, however, the French government initiated a reduction in its feed-in tariffs.

Pedagogical Objectives: The teaching objective is to examine the opportunity and pitfalls that governmental financial incentives, and feed-in tariff schemes in particular, offer to businesses. The case explores the impact of regulations such as these on technology choices, operations strategy and service delivery.