Monday, November 26, 2012

TUK Mirjam, ZHANG Kuangjie, SWELDENS Steven
Self-control Spillover: Impulse Inhibition Facilitates Simultaneous Self-control in Unrelated Domains Advances in Consumer Research (forthcoming)

Recent neuropsychological work suggests that inhibiting impulses in one domain can facilitate the simultaneous inhibition of other impulses. In five experiments, using a variety of self-control tasks known to require inhibition (e.g., emotion regulation) we show their beneficial impact on simultaneous but unrelated self-control tasks (e.g., unhealthy food consumption).