Tuesday, May 21, 2013

From Soft to Hard Power: In Search of Brazil's Winning Blend

CASANOVA Lourdes, KASSUM Julian
Read the working paper
INSEAD Working Paper 2013/63/ST

This paper is the first of three working papers looking at the role and projection of Brazil as an emerging global power. Is Brazil’s rise on the global stage barely beginning, or has it already hit a plateau, held back by its numerous domestic challenges and the external constraints of the global governance system? In this first paper, we examine the soft and hard power components of Brazil’s ascension with a view to understanding the country’s strengths and limitations as it seeks to assert a more prominent role in global affairs.