Thursday, May 23, 2013

How partners Shape Strategy

GREVE Henrich, ROWLEY Timothy, SHIPILOV Andrew V.
Harvard Business Review 91, 6 (2013) 28

The article examines various business strategies for large companies with several subsidiaries, discussing which are helpful in a business crisis and which produce innovative ideas. Topics include profiles of companies like Sony, Samsung, and Apple that command a network of suppliers and research & development (R&D) projects, research suggesting that diversified firms benefit from being in contact with their subsidiaries, and the need for partner firms to communicate with one another.