Wednesday, February 26, 2014

Etheryl (B): From Etheryl to Appsfire

MERSON Rupert, CARRICK Anne-Marie, LECHELLE Yann
©2014 INSEAD Case Study
Get the case from INSEAD Case Publishing

Case B takes up entrepreneur Yann Lechelle's story in 2006. Etheryl is a success and Yann is maintaining the all-important work/life balance. When two recent graduates from INSEAD offer to buy the company, the case follows the painful selling process and shows how his role changes. The focus then switches to Yann's new ventures: from an all-consuming venture, Kickyourapps, that has him working 20 hours a day, to his current company Appsfire where work/life balance is restored. It looks at the different vehicles for funding and approaches to raising finance.