Friday, April 4, 2014

SoundCloud: A Case Study of How SoundCloud Derived “Place Surplus” in Berlin

MAHROUM Sami, SCOTT Elizabeth
©2014 INSEAD Case Study
Also available: Teaching Note
Get the case from INSEAD Case Publishing

SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.