Wednesday, May 7, 2014

Ricardo Semler: A Revolutionary Model of Leadership

MADDUX William, SWAAB Roderick, TANURE Betania, WILLIAMS Elin
©2014 INSEAD Case Study
Also available: Teaching Note
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The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking.