Wednesday, July 2, 2014

Digital Video Recorders: Starting a TV Revolution?

CHRISTEN Markus
©2014 INSEAD Case Study
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In 1999, TiVo and Replay Networks introduced the first digital video recorders (DVR) to replace the video cassette recroder (VCR) and move television viewing into the digital age. Experts predicted fast household adoption based on the excitement the DVR had created in pre-launch market research. Almost a decade later, the promised DVR revolution is still waiting to happen. In constrast, the much more mundane DVD player and Netflix, launched at the same time, have shown more promising growth rates. What went wrong for the DVR?