Wednesday, July 2, 2014

Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

DUBOIS David, BENS Katrina
©2014 INSEAD Case Study
Also available: Teaching Note
Get the case from INSEAD Case Publishing

The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.