Monday, December 22, 2014

Vizio: Entry and Growth in Television Market

COSTANTINI James
©2014 INSEAD Case Study
Also available: Teaching Note
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Vizio has grown in the U.S. flat-screen television market with a focused low-cost strategy. The roles of Vizio and its partners along the value chain are described to understand the sources of its competitive advantage. Vizio’s fast growth in a dynamic industry raises the question of what its strategic priorities should be going forward.