Tuesday, August 4, 2015

Aeroflot Turnaround: From the Airline to Avoid to the Passengers' Darling in Five Years

SHEKSHNIA Stanislav, ZAGIEVA Veronika
©2015 INSEAD Case Study
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This case examines the turnaround of Aeroflot, a former Soviet carrier, into one of Europe's leading airlines in customer service. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Under his leadership, a new team of top managers successfuly changes the culture of the organization to make it more consumer-focused.