Friday, September 11, 2015

The Vélib’ Bicycle Sharing Scheme: Coping With Vandalism

De VERICOURT Francis, CHABANEAU Marianella
©2015 INSEAD Case Study
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Launched in Paris in 2007 by JCDecaux, Vélib was expected to constitute the largest bicycle park of its kind in the world. But although wildly popular, its operations came under pressure because of the unexpectedly high incidence of vandalism. Many bikes were damaged or stolen. As bike availability diminished, JCDecaux was increasingly exposed to the heavy penalties set out in the initial contract with the city authorities.