Wednesday, November 4, 2015

Shoe Manufacturer Stepping into High-Pace Markets: Bottom of the Pyramid Strategy for Clarks in Africa

PARKER Philip M., DAM Yvan van
©2015 INSEAD Case Study
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An MBA graduate is asked by the CEO to look at Clarks’ strategy in Africa. To achieve growth on a large scale makes entering new countries inevitable. The case describes the firm, attempts by various other shoemakers to enter the market, and the MBA's effort to frame the challenge.