Tuesday, March 29, 2016

Drivers of Global CSR Integration and Local CSR Responsiveness: Evidence from Chinese MNEs

MISKA Christof, WITT Michael A., STAHL Guenter
Access the publisher's website Business Ethics Quarterly (forthcoming)

What drives Chinese MNEs’ global CSR integration and local CSR responsiveness? Drawing on institutional theory, the authors argue that both antecedents reflecting isomorphic patterns of adaptation and antecedents mirroring the idiosyncratic characteristics of China’s institutional context are relevant. The authors support that argument using fuzzy-set qualitative comparative analysis on a sample of 29 of China’s globally most influential companies. They find that state influence and global CSR associations affect global CSR integration, whereas presence in the West and internationalization through mergers and acquisitions predict local CSR responsiveness. Thus, the study advocates that considering the particularities of emerging-market MNEs’ home-country characteristics is important. The authors further find that multicultural experience in top management teams is associated with both global CSR integration and local CSR responsiveness, supporting notions of transnational CSR.